Azmina is a distinguished design consultant with over 25 years of experience in design and creative fields. Currently, she serves as the Managing Director and Chief Creative Officer at Accenture Song, a leading global provider of digital transformation services. In this role, Azmina oversees the design and creative aspects of Accenture Song, delivering innovative, human-centered, and impactful customer experiences across various industries. Throughout her illustrious career, Azmina has held prestigious positions such as Director of Visual & Branding and Creative Head at several leading design studios. She has a proven track record of delivering creative strategy, user experience and service design, branding and style guides, visual communication, environment designs, and space design. Azmina holds a postgraduate certification from Purdue University and a bachelor’s degree in fine arts from Sir J. J. School of Art. Her educational background, combined with her vast professional experience, underpins her role as a visionary leader in the design industry. In addition to her design expertise, Azmina has worked extensively with cutting-edge technologies such as AI, blockchain, and machine learning. Her ability to integrate these technologies into her design processes has resulted in innovative and forward-thinking solutions that address contemporary challenges and opportunities