Rajesh Srivastava graduated from IIT (Kanpur) and IIM (Bangalore). He has over three decades of corporate & academic experience. At United Spirits (now Diageo India) he played a significant role in creating some of India’s most recognised, beloved and enduring alcohol brands, including McDowell Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He went on to become the President of J.K. Helene Curtis, where he reenergised the company & the deodorant category by relaunching Park Avenue deodorant as a ‘perfume’. Today, ‘perfume’ has become a generic benefit for the deodorant category.

Since 2008, he has directed his focus toward teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and S P Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes Benz Research Centre and Reliance Industries amongst others.

Throughout his career, his columns and writings have appeared in various publications, including: Outlook, The Telegraph, Mid-Day, Business Standard and Mint.

His first book ‘The New Rules of Business’, published by Penguin has become a National Best Seller. His 2nd book, ‘The 10 New Life-Changing Skills’ is on its way to becoming a National Best Seller, too.